Today, I’m just over three years into my tenure at the “Big H,” and last weekend, I was lucky enough to attend my second Rolliefest. Yes, the exclusive, invite-only event, run by Geoff Hess (whose day job is Sotheby’s Global Head of Watches), continues to grow stronger than ever. No, it’s not all about Rolex. In fact, an hour into the second event, I realized I had barely taken a picture of a single Rolex.
From a ton of F.P.Journe to two Roger Smiths, some wild Patek Philippes, a bunch of Longines, and (of course) some Universal Genève, everything was on the table (literally). Collectors’ tastes, sentiments, and “what’s hot” have changed over the past year, but the passion and friendship remain the same, and that’s genuinely what Rolliefest (which specifically calls itself brand agnostic) is all about.