By now, we’re all used to a continuously shifting launch strategy for these Moonswatch full moon editions, as Swatch continues to try to drum up its original hype in different ways. And I have to say, this one is the most nuts release strategy I’ve ever seen. The Mission to Earthphase – Moonshine Gold is available from this Thursday, December 4th, all the way to March 20th of next year (the last day of winter).
But just when you thought this might mean Snoopy Moonshine Gold models for all, there’s a catch. After the first day of launch on the 4th, this specific reference will only be available in stores “when snow is falling in Switzerland,” even if the store is in a completely different country.