As for price, the Land-Dweller, as focused on here in 40mm and steel, retails for $14,900 — the 36 sits at $13,900. In the Classic line, Rolex’s latest model sits below the Day-Date (available only in precious metals and starting at $43,000), below the Sky-Dweller in steel at $16,400, and above the Datejust 41 in steel at $10,800. The latest Rolex model is, unsurprisingly, expertly priced in the catalog. Considering the movement tech and distinct design, a $4,100 premium over the Datejust is reasonable, in my humble opinion. Others may see this gap as punchy, but consider that an Oyster bracelet, just the bracelet, is $4,000 on the “pre-owned” market.