Yes, I agree with most people in the enthusiast space that thought that Cartier would have been well-served to start here with a medium-sized, black-dialed Santos de Cartier. In fact, it might have been the watch that fully converted me to the model. Yet, despite my minor qualms, I do trust Cartier’s design sensibilities more than nearly any other brand.
It’s the old directorial adage of “one for them, one for me,” when it comes to working with film studios. Take a look at Tudor’s recent release of an oversized Black Bay 68—a watch designed to capture more market share from general consumers. This is the watch we need from Cartier if we want them to find overall stability and success. They’ve made the right choice for the brand’s long-term watch sales strategy and, if the past is any guide, we’ll likely see the enthusiast-oriented model sooner rather than later.