In 2005-2006, an Omega Seamaster 300M cost around $2,150, while a Submariner would have been in the range of $4500-$5500, depending on the spec. The PO, at $3,400, was priced well above the standard Seamaster from Omega. By 2016, the Planet Ocean (43.5mm, steel, strap) cost CHF 5,400 (~$5,600 at the time). Compare this against ballpark figures like $4,400 for the Seamaster 300M Co-Axial, and $7,500 to $8,550 for the Rolex Submariner (depending on date/no date).