At UBS House of Craft, Malaika Crawford, Editorial Director of Hodinkee Magazine, sat down with Thom Betteridge, Editor-in-Chief of i-D, for an in-depth conversation about how they make magazines in 2025. They found themselves comparing the rhythms of their worlds: the steady, measured pace of watchmaking versus the constant churn of fashion, where four major fashion weeks shape the year. Watches & Wonders comes once annually; fashion cycles never stop. Both come from print, so there’s an unspoken understanding of how time—real time, production time, cultural time—shapes an editorial lens. Thom spoke about guiding i-D, a title with a deep legacy in defining youth culture through the ’90s and into 2025, without losing the instinct that made it influential in the first place.