This year’s Dubai Watch Week was the most successful edition yet and marked a new era of international profile for an idea launched a decade ago by the United Arab Emirates retailer Ahmed Seddiqi as a way to showcase watchmaking and inform locals about the industry. Housed in a new, larger and purpose-built venue near the Burj Khalifa, Dubai Watch Week 2025 welcomed a record 49,000 visitors this year, a 113% increase from the previous edition.
The event, marking the 75th anniversary of the Seddiqi family retail empire, saw a wave of collector groups fly in from around the world to attend a show that offers up close and personal access to many of the biggest names in watchmaking, from Max Büsser, to Roger Smith, to Rexhep Rexhepi and the CEO of A. Lange & Söhne, Wilhelm Schmid.