As this is just a sample of the finalists for this year’s GPHG. For an entire listing, visit the competition’s website. Many of the industry’s leading names, including Rolex, Patek Philippe, Richard Mille, Cartier, other Richemont houses, and the entire Swatch Group, do not participate. As the GPHG acknowledged in its 2022 winners’ announcement, “it is not perfect by any means.” Rather than a definitive awards program for the year’s best watches, the GPHG now serves chiefly as a platform to showcase technical innovation, and is particularly a great marketing opportunity for independents and emerging brands.